Marketing Data Analyst
1 month ago
In this role , you will have the opportunity to: Utilise SQL queries and collect data from multiple sources to analyse and identify target audiences, develop customer segmentation strategies, and extract key data that showcases the effectiveness of marketing performance, campaigns, and tactics. Evaluate marketing campaigns to assess effectiveness and identify optimisation opportunities. Utilise data visualisation tools to effectively communicate insights to stakeholders, designing reports and dashboards that track key performance indicators (KPIs) Develop and establish standards for marketing data, and work with business operations to create the infrastructure for collecting and processing marketing data. Collaborate with internal data teams on major data-related projects impacting the Customer Experience team. Develop and establish standards for marketing data, and work with business operations to create the infrastructure for collecting and processing marketing data. In order to be successful in this role, you should have: A minimum of seven years in a similar role with a bachelor's degree in Marketing, Business, Analytics or a related field. Understanding of marketing campaign processes, performance analytics, and best practices. Designing marketing analytics programs and advanced marketing data analytics capabilities. Experience with data visualisation, insight interpretation and dashboard design. Excellent communication and collaboration skills, along with previous experience in customer segmentation, data storytelling, and forecasting. Systems and Tools: Dashboarding platform & reporting automation (PowerBI, Google Data Studio, etc.) Customer Data Platform (CDP), preferably Segment or Adobe CDP. Proficiency in Excel, SQL, and data visualisation tools, preferably Power BI. Digital analytics (Adobe Analytics, Marketo Measure, Google Analytics, etc.) Experience in providing recommendations for A/B Testing, Conversion Rate Optimisation and familiarity with marketing automation systems (e.g., Marketo) and SalesForce would be a bonus. Research shows that some individuals, particularlywomen and underrepresented groups, are less likely to apply for jobs unlessthey meet every single criterion. If you don't think your experience perfectlyaligns, or you don't tick all the boxes, please don't rule yourself outSeequent are committed to hiring a diverse team and encourage individuals ofall background and abilities to apply. Why you will enjoy working with us.. You will be joining a highly skilled, highly productive team of technical experts who are passionate about what we do. We are a friendly, intelligent, and supportive bunch and are looking forward to you bringing your expertise to the team. Our wider team is geographically diverse and from multi-disciplines, so even though you will be Christchurch based you will have opportunity to work with colleagues from across the globe. In addition to awesome colleagues and work culture, you can also expect the following benefits: Flexibility - Create a work-life balance that suits you with our hybrid work model. Facilities - Make use of the onsite gym, locker facilities, secure bike sheds, ergonomic standing desks, ping pong tables, and spacious café. Fun - Bring your dog to work, indulge in Pie Day Friday, build the tallest Lego tower, or embrace innovation in our annual Hackathon. Financial - Competitive compensation, reviewed regularly, plus the option to join our Employee Stock Purchase Plan. Family - Two weeks of supplementary paid parental leave. Learning - Access to a wealth of training resources through our digital learning platform Degreed, quarterly career conversations with your manager and a culture that believes in promoting from within. Wellbeing - Health Insurance via Southern Cross, fully subsidised subscription to Headspace, regular wellness webinars, and 24/7 EAP access. Inclusion + Diversity In addition to being dedicated to building a workforce that reflects diverse talent, we are committed to fostering an inclusive and accessible experience. If you require an accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know and we will work with you to meet your needs. Please provide details in your cover letter of any accommodations needed.
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