Head Of Marketing

3 days ago

Auckland, Auckland, New Zealand Ruby Full time

As Technology lead, harness platform capabilities for marketing and wider business success.Lead the Marketing team in the creation of a highly effective omnichannel marketing strategy, giving Rubettes the ultimate customer experience across all touchpoints.Own the Digital Strategy, driving the digital roadmap and e-commerce sales to achieve both the performance metrics and operational efficiency goals.Management of Marketing team members and workflow, ensuring marketing tasks meet daily, weekly, and monthly KPIs.Work collaboratively as part of the senior leadership team to deepen understanding of the key functions of all departments, and the corresponding team requirements.SPECIFICALLYLEADERSHIPSelf-awareness, reflection, and improvement.Show curiosity, thoughtfulness, empathy, and joy.Hold a clear vision of what the Marketing team can be, and strive towards that.Communication.Build strong relationships – departmentally and interdepartmentally – and collaborate effectively.Pragmatism and adaptability.Professionalism and confidentiality.ULTIMATE RUBETTE EXPERIENCECustomers must feel that they can trust:Brand communications are on brand, accurate, and relevant to their needs.We meet them on their preferred channel.The loyalty programme engages them based on their tier.Consistency between the online and IRL experience, as well as wider marketing communications.Set the tone for a best-in-class digital experience that efficiently converts customers and joyfully houses the brands.Create a holistic digital strategy across all channels that drives profitable growth whilst providing the best customer experience and operational efficiency.Own the digital roadmap.Lead digital new market growth within the business.Drive profitability through efficient new customer acquisition, driving revenue, and managing costs.Manage external agency and technology partner relationships.TECHNOLOGYEnsure current RUBY technology platforms are fully utilized.Stay abreast of technology launches and implement to drive customer satisfaction and business growth.Able to interpret data and use it to guide decisions.The internal tech champion for the RUBY team, providing training where needed.MANAGEMENTMeet expectations as defined in the Manager's Handbook.Marketing team members:Talent spotting.Training (1:1 or group training on, for example: day-to-day marketing tasks, time management, communication).Clarity of expectations.Regular, effective WIPs and Developmental 1:1s.Delegation.Recruitment.Organized and tidy marketing area.Process maintenance.Identify departmental process improvement, and implement.Define what success looks like for the team, distributing goals to the wider team and channel owners who are accountable for meeting them across paid search, paid social, email, SMS, social media, customer service, the site, and brand efforts (press, partnerships, etc.
).COLLABORATIONIdentify interdepartmental process improvement, and collaborate to implement.Identify areas of strength in related departments, and highlight to relevant manager(s).Identify areas of weakness in related departments, highlight to relevant manager(s), and collaborate to improve (for example through training, process refinement, shifting tasks to Marketing team).KEY PERFORMANCE INDICATORSGP margin and sales budgets exceeded.Thriving and engaged team.Marketing targets exceeded.On-time, accurate and insightful reporting.Seniority levelExecutiveEmployment typeFull-timeJob functionMarketing and SalesIndustriesRetail Apparel and Fashion
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