Senior Manager, Product Marketing, Mobile App

3 weeks ago

Gisborne, New Zealand The Hired Guns Full time

The Hired Guns are seeking a Senior Manager, Product Marketing, Mobile App to support acquisition and retention efforts at a rapidly-scaling media company.
The Nitty Gritty The backstory on the organization and why they need to hire you A privately-held, mission-driven media company that runs on digital consumer revenue from its devoted community is looking for a Senior Manager, Product Marketing, Mobile App to define the strategies and digital marketing opportunities for their mobile apps. Leveraging marketing data and your product chops, you will raise consumer revenue volume and reach target audiences to increase downloads and enhance the user experience. You will work with stakeholders throughout the organization to identify opportunities and manage the marketing execution for acquiring, onboarding, engaging, subscribing and retaining app users as well as analyze and report results to local market leads and executive leadership.
Why You? How you'll know if you're a fit… You have a BS in Business, Marketing, Technology, or other field relevant to consumer marketing. You've spent at least 10 years marketing digital products (especially consumer-focused apps) while using research and product knowledge to execute audience growth and monetization campaigns. You can point to examples of how you've used problem-solving skills based on data and industry best practices to meet audience development goals. As a subject matter expert, you know what it takes to drive iOS and Android downloads, climb up the search rankings, improve retention and sell subscriptions. A seasoned digital marketer with experience working with product teams, you're an expert at driving app downloads — you love making sure users are opening their app each day, and you know how to ensure the product roadmap reflects a seamless user experience.
The Inside Skinny Why you should quit your job right now and join this organization This is a unique opportunity to run mobile-app product marketing for a media company with a very long legacy of serving the community. You'll bring the cutting-edge experience of other consumer apps to a consumer base that relies on the journalistic integrity of this media brand to keep them connected to the communities that drive local business.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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