Senior Manager, Frontline Marketing

6 days ago

Auckland, New Zealand Coca-Cola HBC Full time

Does this sound like you?

  • You’re a highly motivated and passionate senior marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched & executed.
  • You would love the challenge of finding creative ways to accelerate brand and business growth in what is already the most successful markets in the world for The Coca-Cola Company.
  • You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas.
  • You’re a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance.
  • You don’t care where ideas come from but you find fulfillment in turning those ideas from good to great through brilliant activations and executions.
  • You thrive in a dynamic, fast-paced challenging environment; you can simplify and provide clarity in situations that are ‘grey’.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

  • The Senior Manager, Frontline Marketing will:
    • Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
    • Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
    • Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities.
    • Actively work on regional market development to ensure the right implementation of projects.
    • Work with local marketing activations team to manage brand activation & integration at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with bottlers.
    • Lead transcreation, localization and real-time amplification of campaigns within the region, working directly with agencies partners across ATL & BTL.
    • Support the System in Customer & Shopper marketing agenda , maintaining strong relationships with key customers.

Experience required:

  • Significant marketing and leadership experience (8-10 years).
  • Direct experience with marketing activation.
  • Business, commercial, and financial acumen.
  • Experience working with external partners (i.e. distributors, bottlers and customers) is preferred.
  • Experience working in cross-functional teams, including key account teams and cross-geographical teams.

Skills:

Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management.

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