Head Of Strategic Planning

2 weeks ago


Auckland, New Zealand Groupm Full time

Head of Strategic Planning – EssenceMediacom NZFull timeA truly global network with 120 offices and over 10,000 people operating in 96 markets, we are a new type of agency that creates breakthroughs for brands. We discover the breakthroughs that brands need to win; the discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.Through the delivery of this breakthrough thinking, we will deliver our NZ agency purpose, to Demand Attention, and achieve our ultimate ambition, which is to be the most recommended agency amongst the world's most influential brands.These core beliefs are fundamental to our culture and how we work. We're firm believers in building high performance teams that work fantastically well together to achieve the highest levels.PURPOSE OF THE ROLEThe Head of Strategic Planning (HoSP) is responsible for the quality of the agency's work output, directly and in partnership with our internal teams - Client Leadership & Planning, Media Solutions and Data & Technology (D&T), as well as our centralised GroupM resource, spanning key specialisms. The relentless pursuit of breakthroughs demands the alignment of the agency around a singular philosophy and process (Breakthrough Thinking / Planning) that evolves briefs into recommendations for budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross channel media planning and measurement frameworks, and this role serves as the guardian of this philosophy and process.Additionally, the HoSP will command a position on the Senior Leadership Team (SLT), helping shape the next era of EssenceMediacom in the New Zealand market, and sharing responsibility for the day-to-day operation and growth of the entire agency.YOUR RESPONSIBILITIESDevelops, delivers and champions Breakthrough Planning approach, process, training and capability amongst the team.Ensures integration of people/skills around the Breakthrough Planning process.Supports Client Leadership personnel to deliver Breakthrough planning, both internally and externally to clients.Develops resources and training to build this capability as an integrated part of advanced BAU.Collaborates across functions and specialisms to create a more integrated, end-to-end product.Actively stimulates innovative thinking within the agency and our clients.PartnersDelivers integrated strategic guidance and presence on client accounts, as required by individual Scopes of Work (SOW). Builds and fosters strong and trusted client relationships where appropriate, in conjunction with the Managing Partner and Business Leads. Builds and fosters strong relationships with EssenceMediacom Australia and APAC, and GroupM NZ strategic personnel.ProductDelivers internal and external thought leadership/trends relating to strategic planning. Leads the development, implementation and ongoing enforcement of the Breakthrough Planning process in New Zealand. Delivers channel selection, budget allocation, channel orchestration and scheduling, channel synergies, creative design specs, active cross/channel/audience/creative optimisation as required on a brief-by-brief, client-by-client basis (in collaboration with Client Leadership & Planning).ProfitDeliver strategy and planning support for new business projects. Identifies new strategic/planning product opportunities that may attract incremental net sales growth.KEY PERFORMANCE INDICATORSInspired, educated and motivated team as it relates to strategic planning, with talent identified and mentored to support and drive S&P in future.Strong key client relationships and perception of/advocacy for EssenceMediacom's planning work output.Delivery and adherence to Breakthrough planning.Incremental revenue delivery via strategic planning projects.KNOWLEDGE AND SKILLSET REQUIREMENTSExtensive and proven experience in strategic planning, spanning multiple categories and clients.Experience in running and leading large teams, focusing on creating efficiencies, upskilling and constant improvement of output.Extensive knowledge of marketing theory and proven demonstration of its application.Proven ability to plan for and deliver outcomes.An understanding of how to tap into a wide range of resources from which to draw insights.Proven application of planning for innovation and incorporating relevant trends.Ability to balance both creative ideas and evidenced based rigors.Significant knowledge of the digital environment and the changing communications landscape.A keen interest in the creation and application of new tools, systems and processes.
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