Brand Marketing Executive

3 weeks ago

Auckland, New Zealand Zuru Full time

Join our Global Brand Marketing Team at ZURU Toys and elevate your career in a dynamic, fast-paced environment. Collaborate with top talent, drive innovative marketing strategies, and contribute to the growth of globally recognized brands
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
Our globally recognised and award-winning brands in Toys include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Snackles. From our global FMCG, we have MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise
Role Purpose
With a deep understanding of our consumer. This role is about being guardian of our brands framework globally, driving activation plans and asset creation with specialist teams and conduit for managing assets & delivery to local marketing teams for execution.
WHAT YOU'LL DO

Brand & Activation planning across portfolio – twice yearly (Spring Summer and Autumn Winter sets).
Lead global marketing strategy and asset planning for your brand portfolio (with the support of the Senior Marketing Manager)
Work hand-in-hand with Commercial team to deliver presentation decks for bi-annual internal sales meetings and external previews.
Provide direction to local marketing teams for in market execution, to ensure campaigns align to global calendar and best in class assets are used and maximised
Lead Consumer and Brand Insights for your brand portfolio, using internal and external tools to get a deeper audience understanding – be the voice of these insights within Global Sales and Marketing forums, and send timely brand-led email updates on performance and the competitive landscape.
Delivery of portfolio's Global Asset Suite – Briefing all specialist teams and trafficking assets to ensure on time delivery of:
Product Photography - All product photography needs are briefed to specialist teams and upload managed with e-comm team to ensure right assets used by Local Marketing teams.
Talent Photography - Photography needs are briefed to specialist team, assisting Marketing Coordinator to manage NZ photo shoots including aligning talent and sample coordination. Being the product and brand hero in the room for photo shoots.
TV Assets - Brief TVC deliverables around items, communication messaging, audience, and timings to ensure TVCs align to brand guidelines and are delivered in time to meet local market execution.
Influencer Assets - Brief influencer deliverables around items, communication messaging, audience, and timings to ensure influencer campaigns align to brand guidelines and are delivered in time to meet local market execution.
Digital/Social Assets - Brief & support social team for content creation that aligns to brand framework and guidelines and meets global and local timelines.
Digital Asset Management ensuring all digital assets are monitored and point of view shared for local teams to support in-campaign optimisation
Work with the Copy Writer to ensure product copy written, proofed, and sent to platform team for upload
When required provide brand & product proof points for PR and approve releases
When required support on co-creation of best-in-class in-store POS and feature assets
Management of office product samples, storage and sample room maintenance
(Where relevant) own your brand portfolios brand guidelines, including briefing and maintenance, partnering with design and product teams, to ensure the brands are consistently represented globally
You love trends and you're excited to follow them

WHAT YOU'LL BRING:

You studied marketing, business or related field and you have strong passion for it
1-3 years' experience in a marketing role (social, brand marketing, digital marketing or equivalent)
Ability to multi-task and be able to set priorities, and stay focused in an ever evolving environment
You're a go-getter with energy and determination to continuously improve
Strong verbal and written communication skills, and a tenacious nature to be the brand voice within global forums.
Ability to use Microsoft Office programs with a focus on PowerPoint
You love a fun product, you are creative, and always keeping up with trends on socials
You are excited to contribute ideas and participate in our brainstorming sessions
You are fuelled with energy and excited to contribute to our office culture

Sounds like you? Apply now.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
We recognise that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER

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