Content Marketing Specialist

3 weeks ago


Bayofplenty, New Zealand Awhi Company Full time

Ko Wai Matou | Who we are Founded in 2019, Awhi Company exists to ensure whanau are wrapped in their culture from birth and to empower our tamariki to stand proud in who they are and where they come from. Awhi Company is about much more than just the products we make; each piece represents our commitment to giving back to our people, helping them embrace their identity, and connecting them to their Maoritanga from the moment they enter this world. Our work is guided by four key principles:
Wrapping our pepi in whakapapaReclaiming our language, culture, and identityRaising strong, resilient tamarikiNormalising our culture for the next generationAs a Maori-owned and operated business, we embrace a values-based approach in everything we do. We're proud to offer a workplace that is supportive, driven, flexible, and committed to helping you succeed.
Nga Mahi | The Opportunity As a Content Marketing Specialist at Awhi Company, you'll not only contribute to impactful marketing strategies but also be part of a movement to normalise Maori culture and strengthen our identity as a Maori-owned business. In this full-time role, you'll create high-quality content from social media posts to newsletters and digital ads ensuring our brand remains consistent, authentic, and true to our kaupapa. Your work in campaign management, SEO, and market research will help grow our brand, while also fostering deeper trust and connection with our loyal customer base. Join a passionate, supportive team, and play a pivotal role in strengthening our culture and driving meaningful engagement. This role is hybrid working from home and out of our retail store office located at Historic Village. 
Nga Haepapa | Key Responsibilities Develop and implement content strategies that align with business goals and target audience needs.Create, edit, and publish various forms of digital content, such as blog posts, newsletters, web pages, and social media posts.Conduct research on industry trends, audience preferences, and competitor content to identify valuable topics.Optimise content for search engines (SEO) to drive organic traffic and improve search rankings.Ensure all content adheres to brand style guides, tone, and voice.
Collaborate with other team members to create engaging multimedia content (e.g., infographics, videos).Track and analyse content performance metrics to measure effectiveness and refine strategies.Manage and maintain content calendars to ensure timely publication.Stay updated on content marketing trends, tools, and best practices.Edit and proofread content to maintain high-quality standards across all platforms.Ou Pukenga | About You Have a passion for all things te ao Maori. The ability to develop strategic marketing and content plans and implement them as well. Strong writing, editing, and content development skills.Excellent communication skills and the ability to collaborate within a team.An innovative and creative approach to work.At least 5 years experience working in a marketing and/or content creation role. Expertise in digital marketing and reporting tools, such as Google Tag Manager, Shopify, FB Meta.A diploma or Bachelor's degree in a related field is preferred.Tono | Application As a part of the recruitment process you will be expected to submit a CV, Cover Letter and a video. The video is to be no longer then 1 minute telling us who you are, what you are passionate about and why you think you would be a good fit for the role. Please send your video to (email protected).



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