Seo Content Strategist

3 weeks ago

Auckland, New Zealand Brand Developers Ltd Full time

About us Brand Developers is a leading direct response sales company specialising in high-impact Direct Response Television (DRTV) campaigns that drive measurable results. Our innovative marketing strategies and products generate quick customer responses, and we are looking to strengthen our digital presence. 
We're on the hunt for an SEO superstar to join our fast-growing digital team. If you're a top-tier SEO strategist who knows how to deliver results, this is your chance to earn big. With a commission structure that can earn you up to $200K, your potential is unlimited, just like the impact you can make on our clients
We seek a results-oriented SEO Expert to optimise our organic search performance and generate leads. In addition to a competitive base salary, we offer a lucrative commission structure based on the success of SEO-driven sales. As an SEO Expert for Brand Developers, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve our website's visibility on major search engines, drive organic traffic, and enhance the online shopping experience for customers. You will work closely with the content, social media, and e-commerce teams to optimise all aspects of our digital presence, with a focus conversion rate.
Qualifications & experience Proven experience as an SEO Expert, preferably in the cosmetic, beauty, or skincare industry. In-depth knowledge of SEO practices, search engine algorithms, and ranking factors. Strong analytical skills with the ability to interpret data and provide actionable insights.Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, SEMrush, Screaming Frog, etc. Familiarity with content management systems (CMS) like Shopify, WordPress, or woo commerce.Understanding of HTML, CSS, JavaScript, and other relevant web development practices for SEO. Excellent communication skills and ability to work collaboratively with cross-functional teams Up-to-date with the latest trends in SEO, content marketing, and e-commerce strategies.Experience in the beauty, skincare, or cosmetic industry. Knowledge of paid search strategies and SEM. Certifications in SEO, Google Analytics, or similar Tasks & responsibilities Develop, execute, and manage SEO strategies with a primary focus on driving sales and conversions for the cosmetic and skincare industry. Conduct thorough keyword research aimed at identifying high-intent search terms that lead to increased sales and revenue growth.Stay updated on the latest SEO trends and algorithm changes to ensure the brand remains competitive in search rankings, with a focus on optimizing for sales performance and profitability.Optimise website content, product descriptions, meta tags, headings, and internal linking with a focus on driving conversions and maximizing search performance for target keywords.Collaborate with the content team to ensure blogs, product pages, and landing pages are fully optimised for SEO, with an emphasis on increasing organic traffic and sales.Enhance user experience by optimising page speed, mobile responsiveness, and site structure to boost performance metrics, including engagement, conversion rates, and overall SEO rankings Build high-quality backlinks through outreach, partnerships, and digital PR campaigns.Monitor backlink profiles and disavow harmful links that may negatively impact search rankings. Work on collaborations, guest blogging, and brand mentions to increase online authority. Conduct regular technical SEO audits and fix issues related to crawl errors, broken links, and duplicate content.Implement structured data, schema markup, and other relevant technologies to improve search visibility. Optimise site architecture for better indexing by search engines. Monitor and analyze SEO performance metrics, using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.Provide regular reports on traffic, rankings, conversion rates, and ROI from organic search efforts. Adjust strategies based on data-driven insights and industry benchmarksConduct ongoing competitor research to identify gaps and opportunities. Keep track of the digital landscape in the cosmetic and skincare industry and adjust strategies accordingly.Work closely with the content, social media, and e-commerce teams to ensure consistent brand messaging and alignment with SEO best practices Collaborate with web developers to implement technical SEO changes and improvements.

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