Influencer Marketing Coordinator
7 months ago
**ZURU** is one of the fastest-growing and most disruptive companies in the world. \uD83C\uDF0F A Kiwi grassroots start-up turned global, founded in 2003 by New Zealand EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray after they left high school.
ZURU has quickly grown to over 5000 + team members in over 30 locations. The company started in toys and quickly became one of the largest in the world, competing with comparatively historic household names by disrupting through automation and innovation. Award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. \uD83D\uDE80
**THE OPPORTUNITY**
As a Marketing Coordinator, you will support the planning, execution and delivery of our Global Influencer program including all paid and organic campaigns. You will work closely with our Global and Local Marketing teams to align on brand and platform priorities, campaign live dates and retail support across our Platform Accounts, across our Toys portfolio.
**HOW YOU WILL MAKE AN IMPACT**
You will make an impact by collaboratively working cross-functionally, feeding into the Global and Local Marketing teams, Social Media and Digital teams along with our NPD, Sample and Shipping teams. You will ensure maximum campaign focus and time is spent on our Platform Accounts and Big Bet items to deliver success. You will work closely with global influencer marketing agencies, along with key influencer partners and their managers direct to facilitate campaign project management and performance reporting. You will work in collaboration with the Influencer Marketing team to build creative briefs to level up our influencer content across TikTok, YouTube and Instagram, whilst delivering on the core values of ZURU’s DNA.
**CORE ROLES AND RESPONSIBILITIES**:
**Global Planning**:
- Review Results/ROI of all previous campaigns to assess platform efficiencies and splits to inform campaign decision making
- Align with local teams on timing, platform splits and retail support required for each campaign both paid and organic
**Paid Campaigns**:
- Support project delivery end to end including:
1. Briefing on all brands, campaigns and timing
2. Support the Marketing Manager in setting live dates and working with global and local teams to manage any change
3. Create Talking Points and key deliverables for each campaign in line with individual market needs
4. Manage influencer selection and content approvals aligned to budget and reach goals
5. Arrange Influencer samples with our sample team and assigned agency ensuring delivery in a timely fashion
6. Hold agency partners accountable to campaign dates and provision of weekly tracking and post campaign analytics
7. Distribute post-campaign reporting and insights to wider ZURU team, cross pollinating learnings and sharing campaign results with key retail partners.
**Organic Campaigns**:
- Review NPD project development plan and feedback where required driving CRD to support sea freight
- Create influencer campaign cards and guidelines to be included in organic boxes
- Support sea freight and freight forwarding agency to ensure campaign dates are met
- End-to-end campaign management including;
1. Influencer prospecting, assessment and outreach for our master list
2. Individual outreach for each campaign 'opt in', and follow up once boxes are sent
3. Reconciliation of each campaign assessing post rates, cpv and overall roi
4. List management and clearing influencers who have not posted from our master lis
**WHAT YOU NEED TO SUCCEED?**:
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