Marketing Officer

7 months ago

Auckland City, New Zealand Novo Education Consulting Ltd Full time

**About us**:
Novo Education, operating under the brand Choose New Zealand Education + Migration, is a leading education and migration consultancy based in Auckland. Recognised by Education New Zealand and affiliated with all New Zealand universities, we are proud recipients of multiple industry awards. Our commitment to excellence in service and innovation in educational consultancy has positioned us as a distinguished organisation in the sector.

**Role Overview**:
We are seeking a dynamic Marketing Officer to join our energetic and culturally diverse team in Auckland. This role is vital in strengthening our connections with the Chinese market, and contributing to the growth and success of our organisation.

**Key Responsibilities**:

- Analyse and interpret current and future trends in the Chinese-speaking international student market, through feedback, research, and analysis.
- Coordinate, plan, create, and manage marketing materials and marketing campaigns across multiple channels that target the Chinese-speaking and English-speaking market.
- Set and adjust marketing realistic objectives that reflect the market, and devise plans to achieve them.
- Analyse marketing campaign effectiveness and generate comprehensive reports for the managers and partners, in order to boost company-wide coordination with marketing strategies.
- Provide feedback on appropriate pricing levels and marketable education products
- Cultivate business partnerships in targeted markets at both the online and local level
- Fluent in English and Chinese, with strong writing and speaking skills.
- Relevant Bachelor’s degree or higher, or five years’ relevant work experience
- Knowledge about content creation, copywriting, live streaming, and video production.
- Experienced in social media marketing, especially on platforms like WeChat, Xiaohongshu, Douyin, etc.
- Background in education, youth development, and support is desirable.
- Must be available for in-person meetings and events in the Auckland area, as some of our promotion is held at education institutions and fairs and in our Newmarket office

**Application Process**:

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