Kaitātari Whakatairanga Pirihonga Loyalty
2 months ago
Kaitātari Whakatairanga Pirihonga Loyalty Marketing Analyst
Full-time
**Company Description**:
Z has a clear purpose: Powering better journeys, today and tomorrow. As one of New Zealand’s largest transport energy companies, we have a commitment to delivering safe, secure, and reliable transport energy - with the opportunity to deliver new journeys, with new energy solutions in a changing world.
We are proud to be the Kiwi contingent in the Ampol Group, an independent Trans-Tasman energy company, with trading offices across the globe, which are united behind our shared purpose. While many of the challenges and opportunities we face go beyond national boundaries, together we have the scale, influence, and capability to deliver for our customers, communities, and our people.
Here at Z we love data and use this to inform our decision making, in this role the data gathered from our customers activity and behaviour will allow us to create enticing and personalised offers to grow our customer value.
As well as producing, analysing and reporting on customer data as our Kaitātari Whakatairanga Pirihonga Loyalty Marketing Analyst you will develop measurement approaches to ensure campaigns are evaluated and aligned with our Loyalty strategy. It is a great opportunity to use your analytical skill set to make a real difference to the experience of Z customers.
If you bring experience in marketing analytics and are ready for a new challenge lets kōrero
**You will have the opportunity to**
- Work with the loyalty marketing team to deliver a data driven approach to marketing campaigns and target audiences
- Manage a complex test and learn environment using such as through A/B testing, test and control groups and multivariate experiments to measure campaign effectiveness and maximise engagement
- Collaborate with cross-functional teams including marketing, salesforce and data to build efficient, scalable and reusable data systems and models
- Leverage automated offer/campaign performance reporting to present post campaign analysis back to stakeholders
- Interpret data, identify patterns and deliver actionable insights to the marketing team to support decision making
- Be at the forefront of Z’s industry rewards programme
**Qualifications**:
**What you’ll bring to Z**
- A highly curious and analytical mindset, with skills using data tools such as SQL,
Databricks and Power BI
- The ability to work at pace and turn around requests in tight timeframes
- Experience analysing customer behaviour to inform marketing activity
- A proactive, innovative mindset with a focus on improving member experiences and delivering measurable results
- The ability to collaborate across teams and lead projects that require cross-functional cooperation
- Excellent communication skills, across a range of people and mediums, presenting technical information to a range of audiences
- A drive for success and to contribute to a world class loyalty programme at Z
And of course, you’ll be passionate about what matters to Z, embracing and living our values to help us deliver on our aspirations and broader commitment to Aotearoa New Zealand.
**Additional Information**:
**What we can offer you**
- A competitive remuneration package including short-term incentive plan, medical insurance for you and your family, enhanced employer contribution for KiwiSaver
- Generous leave provisions including enhanced sick leave, parental leave benefits and the option to buy additional leave
- The balance of hybrid working, enjoy some of your week at home and some in our welcoming office space
- The opportunity to contribute and be part of a supportive team that is here to make a difference
- A chance to build your own capability through learning from some of the industry’s most knowledgeable people who have a desire to share their insights along with access to upskilling opportunities and career development across the organisation
- Two days a year to do Good in your Hood, though our volunteering scheme, a chance for you to help others in your community in a meaningful way to you
The base salary range for this role is $96,900 to $114,000 per annum, plus 15% STI based on company performance, a 5% KiwiSaver employer contribution and health insurance through Southern Cross.
**Why Z?**
Z has always been a proud Kiwi company. We’re aspirational for our future, confident of our role in Aotearoa New Zealand’s success and deeply loyal to our customers, communities and people.
At Z we focus on achieving extraordinary outcomes by setting the appropriate context, rather than by telling our people what to do. By doing this, high performing and talented people deliver better results and are more personally fulfilled.
We care deeply for our people while pushing them to achieve their best as individuals and collectively as an organisation. Our flexible working approach and Rainbow Tick and Gender Tick accreditations - backed by our strong company values, T
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