Trade Marketing Manager

3 weeks ago


Auckland City, New Zealand Fisher & Paykel Appliances Full time

The Role

Fisher & Paykel is an iconic global brand with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique. With our values of being sustainably minded, curious, and innovative, we are growing an exciting new venture within the F&P family, focused on sustainable, comfortable and healthy homes.

Our newest micro-enterprise, the formation of Home Solutions is a significant milestone in our journey towards net zero carbon. Our vision is to lead the decarbonisation of homes across New Zealand and Australia, believing sustainability is the movement of our time, without compromising on comfort. With a focus on capability build in our product and service offerings, we are now looking to grow our marketing team to help plan and execute on our strategy.

This is where you come in

Reporting to the GM Marketing - Home Solutions, you will be responsible for the planning and delivery of coordinated multi-channel marketing activities across Australasia, aligned to the overall Home Solutions marketing strategy. With priority on supporting our B2B customers, you will execute effective marketing actions across key customer groups to support the increase of product share in air conditioning, solar, and hot water categories.

You will ensure appropriate stakeholder engagement to promote collaboration across teams, and manage resources through effective briefing, project management and reporting processes.

So, who are you?

You will have a deep understanding of marketing, ideally as it relates to trade customers (Installers/Architects/Dealers) and be able to engage in those B2B conversations. You will understand a good business strategy, and appreciate a broader marketing plan to be able to articulate it in to smaller, actionable plans to deliver to market e.g. product launches, promotional toolkits.

With specific experience in end-to-end planning and execution of B2B marketing campaigns, you will ideally have worked in the construction, architecture or building materials industries. Highly pragmatic and organised, you will be confident in attending customer meetings with our sales teams when required.

What we offer

This is a unique opportunity for you to do what you love, in a movement that matters. Joining as we build the business from the ground up will appeal to you, seeing this as a chance to be part of something with a strong sustainability focus.
- Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world._

Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.



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