Chief Marketing Manager

2 weeks ago


Auckland City, New Zealand Nissan Australia Full time

**Job no**: E9C66

For more than a century, Nissan has exemplified the spirit of "doing what others don't dare to do”. The way we approach our work is a reflection of our core values and our commitment to our customers, colleagues, and the planet. That's the Nissan Way.

**Overview**:
As Nissan New Zealand CMM, you will be responsible for developing and executing comprehensive marketing strategies to promote our company's products or services and drive business growth. Your role will encompass overseeing the marketing team, collaborating with cross-functional departments, and ensuring the successful implementation of marketing campaigns. You will play a key role in driving brand awareness, customer acquisition, and customer retention initiatives. As a leader in the marketing department, you will be instrumental in shaping and executing our marketing vision.

**Key Responsibilities**:

- Strategic Marketing Planning: Develop, implement, and manage the overall marketing strategy in alignment with the company's objectives. Analyze market trends, customer insights, and competitors' activities to identify growth opportunities and target audience segments.
- Monitoring Product Performance: Regularly monitor and analyse key performance metrics, including sales volume, profit, revenue, stock turnover, and competitive position for each product.
- Shaping Future Product Offerings: Utilise insights from product performance and life cycle evaluations to shape the development of new product offerings. Collaborate with global product development teams to align with customer needs and market trends.
- Market Research and Analysis: Conduct market research to stay informed about industry trends, customer preferences, and competitive landscape. Utilize data-driven insights to make informed decisions and improve marketing effectiveness.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI. Monitor expenditures and track performance metrics to assess the success of campaigns.
- Team Leadership: Lead and mentor the marketing team, fostering a collaborative and creative work environment. Set clear goals, provide guidance, and evaluate team members' performance regularly.

**You will bring to this role**:

- Must have working rights in New Zealand
- Completed a Bachelor's degree in a business related discipline.
- Strong analytical skills with the ability to demonstrate clear and logical methodology.
- Preferred experience and passion in/for the automotive industry.
- Strong interpersonal, communications, presentation, organisational and computer skills. (Advanced proficiency in Excel, PowerPoint).
- Ability to forge strong working relationships with Nissan Dealers, employees, overseas departments and suppliers.
- High organisation skills, demonstrated performance under pressure and can balance multiple priorities.

Start your new future at Nissan. You bring your commitment and motivation and we can support you to maximise your education and experience to transform your career and be part of our transformation journey to a Customer centric EV Zero Emission future.
- _ Published on_ 25 Jul 2023, 2:09 AM


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