Head of Content

2 weeks ago

Auckland, Auckland, New Zealand Kami Full time

About Kami

Kami is an award-winning education technology company based in Auckland, New Zealand, thriving with talented, creative, and passionate people Our leading digital classroom platform reaches over 45 million users worldwide, empowering students and supporting teachers every day. Now is an incredibly exciting time to join our rapidly growing team as we expand our presence and impact across global K-12 education markets.

The Opportunity

As Head of Content, you'll lead and implement Kami's comprehensive content marketing strategy, creating content that generates demand, accelerates pipeline growth, builds brand awareness, and drives user engagement globally. This role is critical in aligning our storytelling and value proposition with the evolving needs of educators, administrators, and decision-makers within the US and international K-12 markets.

You will manage and inspire a high-performing team, driving them to deliver impactful, compelling content across digital channels, events, paid media, thought leadership, social media, PR, and more. You'll work closely with sales, demand generation, product marketing, product management, customer success, and other internal teams to ensure all content supports Kami's growth objectives and customer journey from awareness to adoption and advocacy.

If you're a strategic content leader passionate about results-driven storytelling and experienced in scaling highly collaborative teams in fast-paced environments, we'd love to hear from you

What You'll Do

  • Content Marketing Strategy: Develop and own Kami's global content strategy, ensuring impactful, targeted content that supports demand generation, lead nurturing, user retention, and advocacy efforts at every stage of the funnel.
  • Brand Leadership: Provide proactive, positive leadership around Kami's brand, guiding and supporting internal teams to align with messaging guidelines effectively without stifling creativity or agility.
  • Content Operations: Build, manage, and optimise processes for content production at scale, ensuring efficient, high-quality content creation and delivery.
  • Content Calendar Management: Develop and maintain a global content calendar in close collaboration with Product Marketing, aligning content initiatives with product roadmaps, feature releases, and key marketing campaigns.
  • Team Leadership: Recruit, manage, mentor, and develop a diverse team of content creators and strategists, optimising their productivity, creativity, and impact.
  • Demand Generation: Collaborate closely with the Demand Generation team to ensure content strategies effectively support measurable growth in key pipeline metrics such as MQLs, SQLs, and revenue.
  • Thought Leadership & PR: Lead thought leadership and public relations, positioning Kami as a trusted, authoritative voice in educational technology.
  • Social & Community: Direct global social media and community engagement strategies to boost brand visibility, drive deep engagement, and strengthen customer loyalty.
  • Cross-functional collaboration: Partner closely with sales, product marketing, customer success, events, and executive leadership to tailor content to specific segments, global regions, and customer needs.
  • Events & Webinars: Lead the creation and delivery of strategic content for events, conferences, webinars, and workshops, aligning closely with Kami's growth objectives and customer engagement initiatives, working closely with our events team to bring it to life.
  • Performance Analysis & SEO: Measure, report, and optimise content effectiveness through data-driven insights, including SEO performance, regularly refining strategies based on performance metrics, market feedback, and customer behaviour.

About You

  • Experience: 5+ years managing high-performing content teams in B2B SaaS, EdTech, or similar global environments.
  • Content Expertise: Demonstrated ability to create targeted, measurable, pipeline-generating content across diverse marketing channels.
  • Analytical Skills: Proven expertise in SEO, analytics, performance measurement, and content optimization.
  • Collaboration: Exceptional skills in cross-functional collaboration and aligning diverse stakeholder groups.
  • Organization: Highly organized and detail-oriented, capable of managing multiple complex initiatives simultaneously in fast-paced settings.

What You Get Out of It

  • Working for a people-first employer committed to building the future of education and positively impacting millions of students and teachers globally.
  • Excellent perks, flexible working hours, wellness programmes, and substantial professional development budgets.
  • A flexible and supportive work environment tailored to your needs.
  • Extensive opportunities for learning and career growth within a rapidly expanding global team.
  • The satisfaction of contributing directly to empowering educators and transforming educational experiences worldwide.

Kami is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special needs, please let us know so we can accommodate you.

Ready to make a real impact? Apply today and let's shape the future of education together

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