VP of Marketing, Digital Product

United States

Job Title: VP Marketing, Digital Product & Platform Engineering

Location: United States

About Xebia

With over 20 years of experience, our global network of passionate technologists and pioneering craftsmen deliver cutting-edge technology and game-changing consulting to companies on the brink of transformation. Since 2001, we have grown from a Java company into a full-service digital consulting company with 4500+ professionals working on a worldwide ambition.

We help the world's top 250 companies and category leaders overcome digital challenges, embrace innovation, adopt new technology, and implement new business models.

Overview
This global role works directly with the Chief Marketing Officer, Group Managing Director (Digital Products & Platforms), and other Service Line leaders to craft and execute a comprehensive global marketing strategy for all services at Xebia. Key responsibilities include the coordination of global and regional marketing efforts, leading a diverse team of senior marketers, and ensuring alignment with the company's strategic goals.

What you'll do:

• Marketing Strategy Development: Collaborate closely with Service Line leaders to design and implement the global marketing plan, focusing on core themes and messaging for target markets.
• Team Leadership & Guidance: Lead a global team of Service Line marketers, providing strategic direction and oversight in plan development, while supporting the execution of their initiatives.
• Go-to-Market Strategy: Work alongside business leaders to identify optimal routes to market for various service offerings, leveraging partnerships, alliances, and influencer marketing.
• Global Coordination: Ensure alignment and coordination between global service line strategies and regional marketing teams to maintain consistency across regions.
• Campaign Development: Oversee the creation and implementation of global marketing campaigns across digital and physical channels, including paid media, SEO/SEM, email marketing, and global events.
• Offering Taxonomy & Messaging: Partner with business leaders to manage and refine the service line taxonomy and value propositions.
• Website & Digital Presence: Drive the execution of the service line go-to-market (GTM) strategy on the website, including the development of landing pages, blogs, digital content, and SEO keywords.
• Thought Leadership & Content: Lead the development of thought leadership materials, including whitepapers, presentations, and videos.
• Partner Co-Marketing: Oversee global co-marketing efforts with key ecosystem partners.
• Customer Advocacy: Lead initiatives to develop customer references, testimonials, and case studies.
• Budget & Performance Management: Manage budgets for content creation, campaigns, and events. Track and report on key marketing metrics.

What we are looking for:

• Proven Leadership Experience: 15+ years of experience in a senior marketing leadership role.
• Strategic Marketing Expertise: Deep understanding of developing and executing global marketing strategies.
• Go-to-Market (GTM) Knowledge: Extensive experience in developing GTM strategies.
• Team Management & Collaboration: Experience leading and mentoring marketing teams across different regions.
• Digital Marketing Skills: Expertise in digital marketing, including SEO/SEM, paid media, and content marketing.
• Partner Marketing Experience: Strong experience with partner ecosystem marketing.
• Customer Advocacy & Relations: Proven ability to develop strong customer relationships.
• Content Development & Thought Leadership: Skilled in the development of thought leadership materials.
• Analyst Relations Expertise: Strong experience in building and maintaining relationships with industry analysts.
• Project Management: Strong organizational and project management skills.
• Data-Driven Marketing: Demonstrated ability to track and report on key performance metrics.
• Budget Management: Experience managing and optimizing marketing budgets.
• Communication & Presentation: Excellent verbal and written communication skills.
• Executive Presence: Demonstrated executive presence with the ability to influence and communicate effectively.
• Industry Experience: Experience working in IT Services and consulting.
• Global Perspective: Proven experience working in international markets.
• Educational Background: Bachelor's degree in marketing, business, or related field (MBA preferred).
• Location – East Coast of the United States.

Xebia is committed to creating an inclusive and diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At Xebia, you will get the chance to work with passionate professionals within their field of expertise. We offer more than just a job, we offer a career. We are looking forward to working with you