EverWell - Growth Marketing Lead (Digital) (Remote NZ or Australia)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals.

With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

About the role

Timely and SalonBiz serve over 24,000 customers in 100 countries and are on a mission to build the leading platform for beauty professionals. Together we make up EverWell, an EverCommerce vertical. We offer SaaS solutions to a variety of customer sizes and types within the beauty industry, and we've got big goals and are ready to achieve them.

This is where you come in

You will be responsible for driving digital growth strategies, including paid acquisition, conversion rate optimization, and digital engagement. While you do not own all growth initiatives, you play a critical role in ensuring digital marketing strategies align with and support broader growth efforts, such as partnerships and offline activations for our portfolio of brands. You'll work closely with brand, product marketing, partnerships and sales teams to ensure alignment of digital to wider growth strategies.

(Some of) What you'll do

• Drive the development and execution of digital growth marketing plans to drive customer acquisition and revenue growth for Everwell.

• Collaborate across the Marketing Leadership team and cross-functionally to align growth digital marketing initiatives with overall marketing and business objectives.

• Utilise data, insights and trends to identify new ways for Everwell to reach, engage and acquire customers.

• Oversee all aspects of digital advertising campaigns, including budget management, targeting, creative development, and performance tracking.

• Lead team members and agency partners in managing performance campaigns and investment.

• Conduct regular analysis of media and website performance in order to identify and prioritise opportunities for growth and optimisation of activity.

• Develop accurate acquisition forecasts based on historical data, market trends, and business goals.

• Develop and implement digital channel strategies to effectively reach target audiences and drive engagement.

• Manage websites, ensuring they remain up-to-date, user-friendly, and optimized for conversion.

• Lead the social media function and team for the organisation, in strong collaboration with the Creative & Brand Lead and other marketing leaders.

What you'll bring.

• 7 - 10+ years of digital marketing experience with a minimum of 3 years in a leadership role, preferably in a SaaS or technology-driven company.

• Proven track record of developing and executing successful growth marketing strategies.

• A digital marketing native with a keen interest in strategy development and continual optimisation.

• Strong strategic thinking and analytical skills.

• Excellent communication and presentation abilities.

• Proficiency in digital marketing tools and platforms, including digital advertising platforms, analytics tools and CRM systems.

• Strong eye for detail and comfort with working in data & analysis, with support from specialists.

• Deep understanding of digital marketing channels and techniques.

• Strong leadership capability.

Research shows that while men apply to jobs when they meet 60% of criteria, women and those in underrepresented groups tend to only apply when they check every box. So if you think you have what it takes but don't meet every single bullet point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why join us?

At EverCommerce, we lead with inclusion and use our values to inform our decisions. We succeed together and celebrate the things that make us unique. We're big believers in work-life balance and offer additional annual leave so you can fully switch off and relax throughout the year.

We trust our team to work where they are the most productive. You'll have the flexibility to work from home or the office. We have office space in Auckland, Wellington, Dunedin & Melbourne and provide a high-spec home office set up.

We set a high bar and support our team to innovate and focus on continuous growth. You'll enjoy a professional development budget to fuel your growth, and an annual wellness allowance to fund the things that support your wellbeing.

• This role is full time, permanent and can be based anywhere in New Zealand or Australia.

• You must be legally entitled to work in New Zealand or Australia.

• Applications close when we find the right person

Let us know any considerations which would enable your experience in our recruitment process to be more inclusive, such as non-traditional application formats, closed captions during video interviews, or accommodations for learning differences.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience