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Marketing Director

1 month ago

Auckland, Auckland, New Zealand ArchiPro Full time

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we're witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.

  • ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe.
    • We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
      • We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California, and soon, we will be the default residential building platform globally.

We are on a mission to simplify the end-to-end building experience and are looking for a Marketing Director to join our team.

Role Purpose:

The Marketing Director will own the full lifecycle of prospects and clients within ArchiPro's marketplace, ensuring a seamless and effective journey from initial contact through to customer retention.

This role contributes to achieving ArchiPro's FY26 objectives by:

  • Generating Client demand with thoughtful considered strategies that elevate ArchiPro's profile in market and provide clarity to our proposition.
  • Driving significant improvements in B2B client engagement and retention.
  • Optimising marketing and sales efficiency to reduce the cost of acquisition.
  • Contributing to overall revenue growth by maximising customer lifetime value.

This role works closely with the Product Marketing Manager, Marketing Automation and Sales teams to lead and execute all client-related marketing strategies.

ArchiPro Mission: To simplify the end-to-end building experience.

ArchiPro Vision: To empower people to better create spaces in which we experience life.

What we do: We make it easy for people that are building to connect with professionals and products they need to deliver their projects.

Responsibilities:

1. Customer/Business Marketing Strategy & Planning:

  • Shape and own the end-to-end B2B marketing strategy, encompassing all lifecycle stages.
  • Define the desired customer experience across all touch points, ensuring a consistent and positive brand interaction.
  • Develop segmentation to better understand key personas and target them effectively.
  • Develop a marketing program that aligns with key lifecycle stages:
    • Demand Generation: Drive lead acquisition through various channels and campaigns.
    • Lead Nurturing: Design and implement lead funnel, nurture streams, and workflows to convert prospects into clients.
    • Client Onboarding & Engagement: Contribute the provision of marketing assets that support onboarding for new B2B clients, helping them understand and adopt ArchiPro's platform, products, and services.
    • Retention: Implement strategies to continue to articulate value, drive engagement, and increase product/platform usage to minimise churn.
    • Re-nurture: Create workstreams to win back inactive clients and re-engage them with the ArchiPro platform.
    • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of lifecycle marketing programs.

2. Brand, Communications & Messaging:

  • Develop key messaging frameworks that resonate with target audiences and differentiate ArchiPro.
  • Develop and oversee the execution of a Client-centric content strategy that effectively supports the marketing program across all lifecycle stages.
  • Ensure content is aligned with broader ArchiPro brand messaging, target audience needs, and business objectives.

3. Marketing Technology & Innovation:

  • Be a modern marketer who is confident in unlocking the power of marketing tools and AI to drive efficiency, effectiveness, and scalability.
  • Be experienced in Hubspot marketing automation and other relevant technologies. While you will manage a marketing automation manager to execute, you have intimate understanding of workflows and automation to ensure we execute to best practice.
  • Ideally, have experience in implementing AI agents or other AI-powered tools to automate marketing tasks and improve performance.
  • Stay up-to-date with the latest marketing trends and technologies, and identify opportunities for innovation.

4. Client Community growth and engagement:

  • Develop and execute strategies to foster a strong ArchiPro community, including online and offline initiatives such as webinars, workshops, meetups, and industry events.

5. People Leadership:

  • Work with direct reports to clearly define project scope and deliverables.
  • Own and communicate performance standards and define 'what good looks like'.
  • Provide ongoing feedback, coaching, and mentoring to support individual growth.
  • Foster a collaborative and positive team culture that encourages open communication, knowledge sharing, and high performance.

Requirements:

  • Proven experience in B2B growth and lifecycle marketing, including Account Based Marketing strategies.
  • Strong strategic brand building mindset with a clear understanding of effective messaging and brand presentation.
  • Proficiency in marketing automation platforms, in particular Hubspot.
  • Demonstrated ability to develop and execute data-driven lifecycle marketing strategies that optimise customer journey, engagement, and retention.
  • Strong analytical skills with experience in data analysis, segmentation, targeting, and ROI measurement.
  • Excellent content strategy development and channel management skills, including email, social media, events, and webinars.
  • Exceptional communication, collaboration, and leadership skills, with a proven ability to lead and mentor teams and work cross-functionally.
  • A growth mindset with a passion for innovation and adapting to new marketing technologies, including AI.

Benefits:

  • Competitive salary.
  • Long service 'ArchiVersary' leave - for every year of service you get an extra day.
  • Team building functions and events.
  • Great barista coffee, drinks fridge, fruit.
  • A dog-friendly workplace.

Please note, we will only be progressing candidates who are currently in Auckland, New Zealand and have right to work in this market.

We look forward to connecting with you

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