Marketing Executive NZ Crimson Global Academy
2 weeks ago
Want to revolutionize the future of education anddo meaningful work that transforms future generations lives
Crimson Global Academy (CGA) is a worldclass online school delivering live realtime learning to ambitious students around the world. With over 1000 students joining us from 65 countries our vision is to unlock our students limitless potential together for extraordinary futures.
We are doing this by:
Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students perspectives and develops their skills to make a difference on the world stage.
Providing cuttingedge technology for teachers to launch students into their future while giving parents transparency into their childs education.
And weneed your help to take our expansion global Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fastpaced with a breadth of daytoday activities and endless development opportunities.
What this role is responsible for
The role will be responsible for the growth of CGA enrollments and reenrollments in New Zealand driving local awareness enquiries enrolments and retention among our families across the country. This role will be fastpaced with a breadth of daytoday activities and endless development opportunities within an ANZcentric team with access to global resources.
- Support the development of CGA New Zealands growth strategy with ownership of a marketing budget
- Lead endtoend planning execution and optimisation of local marketing digital and growth campaigns with insights brought into global marketing meetings and support extended to other countries as necessary
- Own the CGA NZ targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
- Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
- Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
- Partner with the global marketing team to tailor events PR content landing pages social posts FB Adwords emails & more to promote local events and initiatives
- Strategise and maintain an events calendar of inperson and online seminars webinars and panel events to grow enrolment interest
- Lead partnerships and business development opportunities across New Zealand
- Grow reenrolments through a communitycentric calendar of events and campaigns that you lead in partnership with CGAs global community team and school faculty
- Share best practices with global marketing and sales colleagues while adapting new ideas for the wider NZ region
Skills & Experience
- Adaptability and growth mindset to arising opportunities and new initiatives
- Communication and Interpersonal Skills: Effective communication skills across teams and organisations to collaborate effectively with colleagues and interact with partners and customers in a motivating way.
- Marketing and creative skills: An eye for quality branding detail in design and clear and striking copywriting that presents our unique value proposition confidently
- ProblemSolving and Analytical Abilities to analyze growth opportunities and innovate plans to reach milestones and targets in a creative way.
- Industry Knowledge: An understanding and curiosity for education trends with experience within primary and high school settings an advantage.
- Project Management: An ability to manage multiple projects and deadlines seamlessly coordinating tasks meeting deadlines and continually optimising campaigns for future success
- Bachelors degree in Communications Marketing PR Business or related fields
- 58 years of industry experience within an education or tech setting
If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
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